Exactly who IS the ideal customer for your small business? If you don’t have that answer (hint, it’s not the same as your target market), you could be wasting time, money, and a lot of effort.
Your ideal customer or “ideal client” is the person/organization that’s a perfect fit for the services or products your small business offers.
Your ideal customer will check these boxes:
✅ Pays full price
✅ Repeats purchases
✅ Stays with you for a while
✅ Values what you do/provide
✅ Refers others
For a lot of small businesses, the ideal customer is also a buyer persona, although if your clients are businesses rather than individuals (B2B), you’ll probably have both.
To identify your ideal client, start by answering key questions about their habits and preferences. You’ll use a combination of demographics and psychographics to narrow the scope. Download the attached worksheet for details and guidance.
Members of Entrepreneurs Forever are encouraged to discuss their ideal customer with other business owners in their peer groups to understand more about where to find their ideal client, motivating them to buy, retaining them as a customer, and more.
Not a member? Qualified small business owners can apply for membership (it’s free) to Entrepreneurs Forever. Learn more about Entrepreneurs Forever and complete an application here
Join hundreds of owners who want to share their experiences, learn from each other and get better results from the businesses they run.
View more resources from Entrepreneurs Forever.
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