February 13, 2020

3D Love Letters to Nature and Literature

Inside her sunny studio, where the window gives a view to thick woods, Jennifer Verdun strings together a careful assortment of Czech glass and semi-precious gemstones. Her jewelry company, Magnolia Bough, explores the colors and themes in natural landscapes and literature, and transforms them into new artforms.

Inside her sunny studio, where the window gives a view to thick woods, Jennifer Verdun strings together a careful assortment of Czech glass and semi-precious gemstones. Her jewelry company, Magnolia Bough, explores the colors and themes in natural landscapes and literature, and transforms them into new artforms.  

“Icicle Party.” Photograph by Jennifer Verdun, Magnolia Bough.

Distinct in its striking beauty, Magnolia Bough uses simple and dynamic beads and stones that create eye-catching jewelry. One of its most remarkable pieces, the ‘Icicle Party’ necklace, is sharp and cold with its black and white colors, and dangles with spiky pendants. It highlights the influences from nature, heritage, and culture that runs through Magnolia Bough jewelry, and mimics a boldness that dreamcatchers and African jewelry also emanate. Even as a Pennsylvania transplant, Jennifer’s Native American heritage and exposure to African culture from her childhood in the deep South inform her work.

Along with ‘Icicle Party,’ the STARSNOW collection features other nature-inspired jewelry that represent the blue and golden tones of wintry sunsets and melting snow, including the ‘Solar’ bracelet. Shining with twelve golden thorn-shaped beads between dots of blue and white, ‘Solar’ perfectly demonstrates the power of the sun and the beauty that encompasses a day on Earth. When one customer discovered the bracelet, she immediately recalled the journey she took to witness a solar eclipse and purchased ‘Solar’ as a token of her experience.  

Left: When Jennifer Verdun designs her collections, she says they give her “a focus and an ability to tell a more particular story.” Right: White howlite and black onyx beads typify the cool, black pieces in the STARSNOW collection’s “Midnight” designs.

Customers highly anticipate the forthcoming release of Magnolia Bough’s collection based on the 19th-century American writer, Nathaniel Hawthorne. In three volumes, Jennifer designs “3D love letters” to her favorite Hawthorne works. The first volume will launch on May 1st 2020, the second in October 2020, and the third in early 2021. The addition of this collection, which contains necklaces, bracelets, and earrings, also shows Magnolia Bough’s business evolution; when Jennifer first started her business in 2013, Magnolia Bough only produced one-of-a-kind necklaces, but has since evolved into poignant, concentrated collections that customers now love and connect to.    

Jennifer has also evolved as a business owner and jewelry maker and continues to fine-tune her craft.  Since she joined her eforever group in 2018, Jennifer uses her peers’ outside perspectives and encouragement to stay engaged in her business development and outside of her own head.  

“In the interest of being realistic, I start thinking, ‘Oh, but this could happen and that would be a problem.’ And then by the time I’ve spotted the potential problems, I’ve halfway talked myself out of something. But then I’ll check in with my group  and they’ll say, ‘Oh my gosh, would you please just do this already? Because you’ve been talking about it for two months. Just do it.’ And they say it in the most loving and kind ways, but they’ll be honest with me.”

Jennifer Verdun, Magnolia Bough. Read her full testimonial here.

As Magnolia Bough continues to grow, Jennifer Verdun also stays true to her mission. An intellectual and nature lover herself, Jennifer wants to create jewelry for people who are curious about new subjects, caring of their community, and confident in themselves. At pop up events around southwestern Pennsylvania, Jennifer is able to meet these customers in person, and exchange the stories that her jewelry evokes.  

To keep up with Magnolia Bough news, subscribe to their newsletter or blog.

Entrepreneur: Jennifer Verdun

Business: Magnolia Bough Jewelry and Gifts, LLC  

Website: magnoliabough.com

Social: Facebook, Pinterest, Instagram, Twitter

Washington, PA

Related

April 29, 2022

Building confidence in Andrew’s abilities.

Starting a new business is about opening new doors. For Andrew Ellsworth, this isn’t an analogy. It’s his business plan.

April 29, 2022

Helping Anita find her true value.

Deciding to start your own business is one thing. Leaving a successful 25-year career in pharmaceutical research and development to do it is quite another. Yet that’s what Anita Russell faced in 2013.

April 29, 2022

Letting Samantha know she’s never alone.

Throughout her life, Story-Camp has been a temp, a waiter, a realtor, a journalist and a stage actor. A self-proclaimed “Soap Goddess” and successful boutique soap store owner? The birth of her son, Pip, set those wheels in motion.

There's only one thing missing at Entrepreneurs Forever. You.